By Battula Kalyana Chakravarthy, Janaki Krishnamoorthi (auth.)

The e-book offers an in-depth wisdom on how a product is designed and built via Product Designers. This has been completed via a case research of 1 product – the publish field. This product used to be selected for the research essentially as a result of its uncomplicated and non-technical nature as that will make it effortless for the readers to appreciate the layout approach. even as the submit field posed all of the demanding situations a dressmaker could face whereas making a new product.

Through a step-by-step method the booklet steadily takes the reader throughout the layout and improvement trip – correct from figuring out the product, picking out the person desire via industry study, comprehending client’s short, producing product principles and ideas to improvement of prototype, production and ultimate functionality of the product. apparently, the ebook additionally contains how the product needed to be transformed after its preliminary release as a wide component of the general public did not establish it as a submit field!

To make the booklet extra stimulating, leading edge case reports with fascinating proof, figures and photographs on similar matters like beginning and evolution of publish bins in India and in another country are integrated. they're offered individually in containers and columns with out interrupting the movement of the center subject material. The narrative and the language is straightforward and lucid and probably balanced with a bright formatting and structure that's effortless at the eye.

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Extra info for Innovation By Design: Lessons from Post Box Design & Development

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Research involves collection of ready data on the product and its use from various sources like books, newspapers and the net. • User studies are conducted to understand the consumer’s needs, aspirations and demands, Collection and Sorting of Letters • Each city is divided into several postal zones each with its own ZIP or PIN code. • Each Post Office in charge of the zone is responsible for clearance of mail posted in the Post Boxes in their zone. • Letterbox Peons collect letters from boxes assigned to them (generally 15–20 boxes per clerk), 1–3 times a day, depending on the mail load in the area.

In some cases, it may even be a hindrance. For instance, the idea of manufacturing the Post Box in stainless steel only deals with the criteria of making the new Post Box rustproof and strong. The joints of the top of the Post Box would still have to be welded, and this would be a potential cause for leakage of water, thus not meeting the crucial criteria of keeping the Post Box waterproof. Likewise, it also increases the product cost. Hence, different ideas are combined to arrive at concepts, which would address all the issues listed in the product brief.

It starts with idea generation, clustering of ideas into affinity groups and finally generating concepts by combining the best aspects of each idea. Normally a minimum of three concepts are generated that fulfil the product brief, but at the same time they are distinctly different from each other. 1 Idea Sketch Idea Generation Evidently, we cannot tackle all the problems of a product by looking at it as a whole. It is important to understand that we cannot have just one big idea for all the problems.

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