By Chris Baggott

Compliment for e-mail advertising and marketing through the NUM8ERS"At last-a ebook that dealers can use to realize genuine admire from CFOs and CEOs who care in regards to the base line. Baggott, writer of the award-winning weblog 'Email advertising top Practices,' basically explains tips on how to make your campaigns practice measurably higher. the hot button is on your try results."—Anne Holland, President, MarketingSherpa"Despite its confirmed strength, e mail advertising gets a fragment of the eye given to different, fancier media. This week you'll likely listen way more approximately cellular videocasting (or a few such style) than you are going to approximately e mail advertising. you could aid right this imbalance by way of studying this book."—Rory Sutherland, vice president, Ogilvy crew, London, UK"Baggott's awesome new direct advertising booklet is loaded with functional recommendation and proposals from the superior minds within the undefined. e mail advertising through the Numbers can be learn via every person within the who desires to benefit from buying and preserving customers."—Arthur Middleton Hughes, Vice President/Solutions Architect, wisdom Base advertising and marketing, and writer of Strategic Database Marketing"Amidst the confusion and altering panorama of the net, Baggott is without doubt one of the transparent thinkers who can minimize throughout the hype and assist you know how to force sales by using advertising technology."—Scott Burkey, enterprise improvement govt, Definition 6"Baggott is the last word internet 2.0 entrepreneur who takes electronic mail 2.0 to a brand new point. In e-mail advertising and marketing through the Numbers, he provides retailers directions for developing one-to-one conversations with clients and shoppers. This booklet may be at the table of each marketer in each corporation, sizeable or small."—Scott Maxwell, founder, OpenView enterprise companions

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Extra info for Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

Sample text

Yes, but only if it can help us learn to become more effective email marketers. So what is wrong with email, exactly? Has there ever been a more successful channel to communicate en mass with a group of customers? Part of the reason why email is so successful is the low cost, but it also has several implications for email marketers. Fact: The volume of email is rising. There are several reasons why: • The low cost, general effectiveness, and higher adoption rates mean that more companies are using email and sending more campaigns.

How many emails do you receive to your inbox every day? Just think—as an email marketer, you are essentially competing with several other emails in your audience’s inbox. How do you get noticed? How do you compel someone to pay your organization ongoing attention? qxd 3/2/07 11:37 AM Page 44 Email Marketing by the Numbers out the door; it is so easy to execute, it is very easy to throw a thoughtless message together and get it out the door. Quantity means nothing. Quality of your messages means everything.

Retailers focus on point-of-sale (POS) systems. Restaurants use reservation systems, and businesses have CRM systems. The key to email is that it makes all of this data actionable. To recap, email is easy to use, inexpensive, interactive, and data driven. The combination means a really powerful marketing tool that makes great relationship building possible. And remember, aren’t great relationships with our constituents what all of us are striving for? I want to reiterate that email marketing is not just for the big players.

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