By Corey Perlman

During this internet 2.0 period, small company proprietors are at a critical drawback simply because they've got minimum, if any, wisdom, approximately online marketing. in addition they lack the price range to rent a top-notch net marketer. hence, the thrust in their online marketing application generally is a poorly appearing web site that pulls few viewers. e Boot Camp is the answer to the entrepreneur's online marketing challenge. This selfmade publication offers the information that's had to win enterprise in our on-line world whereas taking out the necessity for a wide advertising price range. in precisely an hour or every week, the small enterprise proprietor will achieve keep watch over of his or her online marketing crusade, utilizing the step by step process Perlman offers. particularly, readers will examine the keys to bettering their search-engine rating (the severe motive force of site visitors to a Website), find out how to create and deal with blogs and e-newsletters and, ultimately, the secrets and techniques to a profitable, sales-driven site.

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Extra info for eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

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Smart, huh? No. 4. Do not repeat keywords. You can use words in phrases more than once but not independently. ” Walkthrough Step 1. Open up Internet Explorer. Step 2. com. Step 3. Type in the keywords (or phrase) that best describe your business. Remember, think like someone who’s looking for your products or services, but has no idea who you are. Step 4. Click on one of the top three sites that came up on your search. Step 5. At the top of your browser, find the “View” tab. Step 6. ” Step 7. You’ll see a page that’s full of nonsense and looks like hieroglyphics.

9. 10. Step 2. Think of three domains containing some of the above words that might be a good fit for your web site. If you already have a site, come up with three alternative Domain Names and Alternate Domain Names 31 domains. Remember, think of domains that consumers would use when trying to guess what your web site might be. For example: Choice No. com Choice No. com Choice No. com Now enter your three domains: Choice No. 1: Choice No. 2: Choice No. com Step 3. com Step 4. Enter the domains you listed above in the Search box, then hit the Enter key after each domain in order to move to the next line.

Here’s how it works. When a person searches for a word or phrase in Google, you can pay to be included in the results that are shown (see graphic below for areas Google designates for sponsored ads). You are only charged if the searcher actually clicks on your sponsored link, not just if your ad appears. You may have heard of the phrase “pay-per -click” or “cost-per -click” and both are commonly used when discussing Google Adwords. Pay-per -click means you only are charged when someone clicks on your ad, and cost-per -click is how much you are charged when someone clicks on your ad.

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