By Ralf T. Kreutzer, Karl-Heinz Land (auth.)
Digital Darwinism is a key problem for all businesses and types. no longer all businesses and bosses are conscious of the demanding situations mendacity forward. This ebook is helping to spot the necessity for swap and adaption in accordance with a framework of findings and extra instruments to put you and your organization within the electronic rat race.
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Additional info for Digital Darwinism: Branding and Business Models in Jeopardy
In the case of specific business models, a one-to-one orientation is successful, such as classically at the hairdressers or at furniture manufacturers. com as source of supply of custom mixed cereal are successful in this. In contrast, highly praised innovations such as personalized running shoes with a personalized logo on them turn out to be standard shoes after taking a close look. For this reason, it is imperative to differentiate between the individualization of addressing and the individualization of performance when it comes to one-toone marketing.
But being in positions of responsibility, we have to! In the long run, a development is even foreseeable whereby Facebook will become a personalized TV channel— hopefully with no zapping and no spam! It is better to accept such a challenge, which in the beginning could only endanger parts of the own business model, at an early stage and to respond to it. For especially advertising customers could appreciate the target group-specific CEO (Chief Executive Officer) Fig. 16 From chief executive officer to chief destruction officer (Source Author illustration) CDO (Chief Destruction Officer) 32 1 Why the Digital Revolution Is Challenging You and Why You Have to Act Now offers of the YouTube channel.
It is already becoming apparent today that the entire payment infrastructure will change dramatically in the years to come. Taking a glance at the previously mentioned Gartner’s Hype Circle shows that NFC (near field communication) payment has only just started off on its way there. In addition to the payment function, further functions are becoming available on the smart phone via apps (cf. Fig. 8). One thing can be determined at this stage: we are at the beginning of a development that is allowing the smart phone to become a smart service terminal that will become a key holistic control and navigation instrument in the online and offline world.