By Henri Baudet, Henk van der Meulen

These essays express that industrialisation and speedy monetary progress have replaced not just the huge fabric setting, yet have additionally had an important influence on uncomplicated nutrition intake.

The introductory bankruptcy takes a theoretical view and attempts to set up the interrelationship among fiscal forces and social behavior. the opposite members examine how the adventure of Europe, Japan and North the United States healthy this normal clarification they usually reveal how cultural and neighborhood alterations have formed the improvement of customer behaviour and styles of intake over the past centuries.

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Extra resources for Consumer Behaviour and Economic Growth in the Modern Economy

Sample text

25 By the middle of the 19th century, per capita consumption of meat in Belgium was barely 10 to 15 kg. J. Meynne observed: "le peuple belge est l'un de ceux a qui le gros betail fournit le moins de ressources alimentaires" 26 In Flanders, where impoverishment was most pronounced, the per capita consumption of meat was even less than 5 to 6 kg in the first half of the 19th century. g. rachitis (rickets), kwashiorkor and xerophtalmy. 2 7 With the rise in the standard of living towards the end of the 19th century, there is an immediate increase in the consumption of socalled "protective foods", particularly of meat.

Fats (10 to 12%) were very much under-represented, even more so, (animal) protein (about 14%). All this can be summarized as follows: a heavy monotonous diet, mainly based on rye-bread, pulses and potatoes, while dairy produce and meat were rather a rare luxury. In the country, the shopping basket was even less balanced than in the towns, although only a very thin upper stratum of townspeople were responsible for the larger number of variants found in cities and towns. A long-term study of the dietary pattern reveals a striking preponderance of cereals.

This quotation has been taken from Robert William Fogel. We know no statement with which we could agree more. The second problem in this aspect, that of the consumer and innovation, leads to several further remarks with regard to the cliometrics (or the New Economic History). Schumpeter has already been mentioned by us. He denied wellnigh all creativity, every initiative on the consumption side of the economic process and looked upon (product)innovation as pretty well the exclusive activity of entrepreneurs.

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