By Deborah Cadbury
that includes a solid of savvy marketers, extraordinary eccentrics, and creative visionaries, Chocolate Wars is a scrumptious historical past of the fierce, 150-year enterprise contention for one of many world's so much coveted markets.
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Extra resources for Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers
He was reassured when “Mr. ” To address the problem of the product getting eaten before it left the factory, a system known as “Pledge Money” was put into effect. At the end of each day, a penny was awarded to any worker who successfully managed not to succumb to temptation. Every three months the pledge money was paid out, and one particularly abstemious employee remembers he accumulated so much that he was able to buy a pair of boots. Workers were also rewarded for punctuality. For those who arrived promptly at 6:00 AM, there was a breakfast of hot coffee or milk, bread, and buns.
Each Christmas I had an insight when the most enormous case arrived from my uncle, Michael Cadbury, containing a large supply of mouthwatering chocolates. Even more memorable was the trip I made in the early 1960s to see how the chocolate was made. Opening the door to the factory at Bournville in Birmingham, I was greeted by a magical sight. To a child’s eyes, it was as though I had entered a cavernous interior that belonged to some benign, orderly, and highly productive wizard who had somehow saturated the very air with a chocolate aroma.
It was a product very much of the moment, with healthful overtones, called Iceland Moss. The manufacturing process involved blending the fatty chocolate bean with an ingredient that was thought to improve health: lichen. It was fashioned into a bar of cocoa that could then be grated to form a nutritious drink. Richard had a flair for design. He could see the possibilities for launching Iceland Moss. It would be eye-catchingly displayed in bright yellow packaging with black letters that boldly proclaimed the addition of lichen, complete with the image of a reindeer to show how different it was.