By Robert E. Kraut, Paul Resnick
Author note: Sara Kiesler (Contributor)
Online groups are one of the hottest locations on the net, yet now not all on-line groups are both profitable. for each flourishing fb, there's a moribund Friendster--not to say the ratings of smaller social networking websites that by no means attracted sufficient individuals to be attainable. This ebook bargains classes from concept and empirical study within the social sciences that may aid enhance the layout of on-line groups.
The social sciences can let us know a lot approximately the best way to make on-line groups thrive, providing theories of person motivation and human habit that, effectively interpreted, can tell specific layout offerings for on-line groups. The authors draw at the literature in psychology, economics, and different social sciences, in addition to their very own examine, translating common findings into worthy layout claims. They clarify, for instance, the way to motivate details contributions according to the speculation of public items, and the way to construct members' dedication in keeping with theories of interpersonal bond formation.
For every one layout declare, they provide helping proof from idea, experiments, or observational studies.The booklet makes a speciality of 5 high-level layout demanding situations: beginning a brand new neighborhood, attracting new contributors, encouraging dedication, encouraging contribution, and regulating misbehavior and clash. through organizing their presentation round those basic layout beneficial properties, the authors inspire practitioners to think about possible choices instead of easily adapting a characteristic noticeable on different websites.
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Additional info for Building Successful Online Communities: Evidence-Based Social Design
5). Both theory and experiments suggest that—within reason—the more challenging goals are, the more effort they motivate. However, when goals are so challenging as to be obviously out of reach, they undermine commitment to the goal and may even be demotivating (Locke, Latham, and Erez 1988). Although it’s possible that asking members to rate a thousand movies in the next week would have yielded fewer ratings, a request for sixty-four did not produce a statistically significant drop-off in contributions as compared to a request for thirty-two.
Mathieu, J. , and D. M. Zajac. 1990. A Review and Meta-Analysis of the Antecedents, Correlates, and Consequences of Organizational Commitment. Psychological Bulletin 108 (2): 171–194. O’Keefe, Patrick. 2008. Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards. New York: AMACOM Books. Powazek, D. M. 2002. Design for Community: The Art of Connecting Real People in Virtual Places. Indianapolis: Pearson Technology. Preece, Jenny. 2000. Online Communities: Designing Usability and Supporting Sociability.
Chapter 2: Encouraging Contribution to Online Communities 4 41 Enhancing Intrinsic Motivations Many members of online communities are motivated because either effort toward the task or successful completion of the task is intrinsically rewarding, independent of other downstream consequences of performing the task. It is intrinsically rewarding to communicate with others in a health support group, solve programming challenges in an open source community, or kill monsters in an online game. Intrinsically motivated actions are ones that directly fulfill some basic desire.