By Karan Bilimoria
Cobra Beer is a real company luck tale. it really is nonetheless one of many quickest growing to be beer manufacturers within the united kingdom, with a present turnover of £126 million at retail price. it truly is exported to over forty five international locations all over the world, and is out there national in additional than 6,000 indian eating places, 5,000 grocery store retailers and off-licences, and approximately 6,000 bars, golf equipment and pubs. This ebook will get to the center of why & how Cobra has constructed into one of many world's best-loved manufacturers, and gives nice enterprise insights for each entrepreneur who desires to carry their imaginative and prescient to life. Read more...
summary: Cobra Beer is a real company luck tale. it really is nonetheless one of many quickest transforming into beer manufacturers within the united kingdom, with a present turnover of £126 million at retail worth. it truly is exported to over forty five international locations world wide, and is accessible national in additional than 6,000 indian eating places, 5,000 grocery store shops and off-licences, and approximately 6,000 bars, golf equipment and pubs. This publication will get to the guts of why & how Cobra has constructed into one of many world's best-loved manufacturers, and provides nice company insights for each entrepreneur who desires to convey their imaginative and prescient to existence
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Additional resources for Against the grain : lessons in entrepreneurship from the founder of Cobra Beer
To this day, it is one of our biggest customers in the supply chain. It got to the stage later on with Gandhi where, if we needed cash desperately in the business for whatever reason, it was prepared to pay us for containers in advance because of the close relationship and trust between us. FUNDING GROWTH With the business going well, Cobra began to be approached by some of the larger accountancy firms. Until the summer of 1993, our tax planning and auditing was handled by Haynes Watts – then ranked about 20th in the country – based in Slough.
In India each state or you end up being an agent or a was entitled to charge duty distributor. And with a brand you on alcohol being produced can build value. or consumed in the state. As 29 AGAINST THE GRAIN a result a law was passed that forced all beer bottle labels to display the name of the state in which they could be sold – if the beer was being exported from Karnataka to Maharashtra (another state in India), for instance, the label would have to declare ‘Not for sale in Karnataka. ’ Our beer was being brewed in India but could not be sold in any of the states, as it was intended for export.
I rejected this approach, preferring to exhaust the bank loan route first. This was when the benefit of having good advisers became apparent. Grant Thornton introduced me to the man running the Ealing branch of the Midland bank (now HSBC), Andrei Warhaftig. Warhaftig asked how much I thought my business was worth. One million pounds, I replied. So Warhaftig told me that if I could prove that at least one investor agreed with my valuation of the company and raise £50,000 by selling 5 per cent of my equity, then Midland would lend me the balance of £195,000.