By Irvine Clarke
There are various demanding situations dealing with agencies at the present time as they comprise digital advertising and marketing equipment into their process. Advances in digital advertising and marketing examines those demanding situations inside 3 significant topics: the worldwide surroundings, the strategic/technolo
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Additional info for Advances in Electronic Marketing
Measuring consumer innovativeness. Journal of the Academy of Marketing Science, 19(3), 209-21. A. (2002). Consumer response to Web sites and their influence on advertising effectiveness. Internet Research: Electronic Networking Applications and Policy, 12(4), 318-28. B. (2001). Characterizing online buyers: Who goes with the flow? Quarterly Journal of Electronic Commerce, 2(3), 189-197. R. (1998). Theory and measurement of consumer innovativeness. European Journal of Marketing, 32(3/4), 340-53.
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